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IMPACT
OF NATURAL DISASTERS ON THE TOURISM INDUSTRY OF KERALA, INDIA
TABLE
OF CONTENTS
1.3 Aims and Objectives of the Research
2.2 Objective:1 to explore the economic impact of natural
disasters on the tourism industry of India
2.3 Objective 2: To explore the social impact of natural
disasters on the tourism industry of India
2.3.1 The effects
are minimal. Social trust was found
2.4 Objective 3: To understand how the tourism industry
affects the growth of the economy
3.6 Sampling technique and size
CHAPTER 01:
INTRODUCTION
1.1
Overview
Volcanoes,
natural disasters, storms, wild fires, storms, plagues, and extreme weather
have all occurred at some point in history. These occurrences are part of a
larger ‘dangers hood' that people have learned to handle and deal with. A
natural disaster might be a major incident caused by Earth's natural processes
those results in extensive environmental destruction and loss of life. Floods,
storms, tsunamis, and earthquakes are just a few examples. Throughout its 4.54
billion-year history, the Earth has seen several natural calamities (Byju,
2021). On the other hand, Tourism is a vital industry that contributes to the
overall growth of the economy. It contributes to the development of the economy
by developing infrastructure and providing services. As acknowledged by
customers, it encourages them to invest in secondary sectors (Lee, 2018).
Natural disasters play a significant role in changing natural landscapes for
the better or the worst. The effects of such disasters on India's tourism will
be critically examined in this study. According to Beattie (1992), Major
catastrophes are an unavoidable component of nature's function; hence they will
always be there for humans, according to (Beattie, 1992). To achieve a balance
between people and the environment on the outside. The travel industry makes a
considerable contribution to the economy and has been a source of income for
many people for decades, but tourism is harmed when there are interruptions,
whether they are natural or man-made. When tourists and natural calamities
collide, things go wrong, affecting the smooth functioning of particle life.
1.2
Background
According to World Travel and Tourism
Council reports, the tourism business is one of the world's fastest-growing
industries, accounting for 10% of global GDP (Susanto, 2019). The tourism
sector plays an important part in the country's economy, and it is regarded as
one of the top industries for boosting India's economic growth (Karan and
Subbiah, 2010). With the limits put on public gatherings and the global
recession caused by the pandemic, the Indian tourism industry has collapsed,
resulting in a serious economic crisis in the country (Kaushal and Srivastava,
(2021). India is a vast tourist market that offers a wide range of interests.
India's tourism business was worth 234 billion dollars in 2017, 492 billion
dollars in 2018, and 500 billion dollars in 2022.
Natural disasters have an impact on
people's lives not only economically, but also socially and mentally. Because
India has such a vast population and a significant number of individuals living
in developing countries, social consequences are more severe. After any natural
disaster, stress, worry, and trauma have been observed and reported among
Indians. These people are deprived and desperate. According to the United
Nations, India is a developing country with a large population struggling to
make ends meet
Tourism
has grown tremendously during the last few decades on a global scale. ASEAN
countries, including India, have been working to strengthen the tourist supply
chain by increasing their efficiency. India, because has had numerous natural
disasters in recent years. Natural calamities have claimed the lives of 27000
people in India during the last decade
Carr
(1932) claims that not every windstorm, earthquake, or flood is a disaster. The
disaster is defined by the breakdown of cultural safeguards. Human communities,
according to this viewpoint, adapt to the local environmental conditions (e.g.,
temperature, wind direction, precipitation, volcanic eruptions). Regrettably,
they are unable to anticipate.
1.3
Aims and Objectives of the Research
This study strives to determine how
external factors influence the expansion of a specific arena, particularly in
south Indian countries. The study helps in analyzing the condition in the
tourism industry. Following are the objectives to conduct this research:
·
To explore the
economic impact of natural disasters on the tourism industry of India.
·
To explore the
social impact of natural disasters on the tourism industry of India.
·
To understand how the
tourism industry affects the growth of the economy.
1.4
Research Questions
Following
are the research questions aimed to answer the study:
Ø How
do natural disasters economically affect the tourism industry of India?
Ø How
do natural disasters socially affect the tourism industry of India?
Ø How
tourism industry affects the growth of the economy?
1.5
Significance of the study
This
study has great significance since it shed light on the economic and social
effects of natural catastrophes on India's tourism industry. This research
would help especially the people of India, researchers, and students as
well. The study also scrutinizes that
how the tourism industry affects the growth of the economy.
1.6
Organization of the study
Introduction,
literature review, methods, discussion, findings, and conclusion are all
included in this study. Previous studies are addressed in the introduction,
followed by explanations of the current study objectives and research issues.
The literature section of the study looks at the flaws, strengths, and findings
of past research. Moving forward, the study would generate constructive debate
while also boosting awareness. The research technique will be described in a
future study.
CHAPTER 02:
LITERATURE REVIEW
2.1 Overview
A
large number of studies were conducted on the impact of natural disasters on the
tourism industry of Kerala, India. This chapter would provide the existing
literature on natural disasters and the tourism industry. On every objective,
we have selected approximately 6 to 7 articles. This study strives to determine
how external factors influence the expansion of a specific arena, particularly
in south Indian countries. About five to six articles have been cited to every
Objective and culminate the weakness, strengths; research methodology, and
findings of each article would be discussed. At the end concluding remarks
would provide an analysis of the chapter and discussion.
2.2
Objective:1 to explore the economic impact of natural disasters on the tourism
industry of India
Natural
disasters like earthquakes, floods, inflation, tsunamis, etc. have been causing
a disastrous impact on people’s lives. Kirchberger, (2017) reported an increase
in global damage in the last 20 years as a result of climate change and also
reported higher death ratios for low-income countries. Natural disasters are
beyond human’s control and are inescapable, which often results in huge life
losses along with economic, social, and physical damage. Tourist destinations
that attract tourists are mostly ocean areas, mountain regions with
eye-catching scenery, and historical places. Such tourist destinations are
often susceptible to natural disasters which affect tourism badly (Murphy and
Bayley, 1989). Natural disasters also provoke some psychological risks among
tourists about a specific area. Natural disasters develop a sense of fear among
the people and also in such moments they find no way of escape. For example,
tourists are often reluctant to travel to those tourist sites that are highly
affected by earthquakes or floods now and then, these psychological impacts
often become the main reason for the decline of tourism (Henderson, J.C., 2004).
The
standard of surroundings, both natural and artificial is crucial to tourism.
However, the connection of tourism with the surrounding is complex. Tourism
involves many factors like the structure of the surrounding, roads, buildings,
and outfit views that attract the people and these factors are connected with
the manufacturing of general infrastructure (Barbhuiya et. al, 2020). Estevao and Costa
(2020) examined that natural disaster is a phenomenon in which it
concludes the impact on tourism weather progress is positive or negative. In
addition, a natural disaster has created a wide range of destruction in the
globe on the tourism industry. Moreover, a natural disaster has given rise to
almost billions of dollars in economic losses on the tourism sectors in the
globe since the 1990s. Kim (2015) analyzed the economic effect and raised views
about a natural disaster that tourism industry generates the best part of the
economy and boosts up the values, up-gradation of levels and minimizes the
illiteracy ratio of local people.
Natural
disasters always occurred in various forms, like earthquakes, floods,
heatwaves. It was acknowledged that the frequency of weather changes always
brought major changes in the tourism sector. Other research also examined that
a mixture of climate change has occurred due to the high intensity of
industries and urbanization and this factor has increased the occurrence of
natural disasters. Kumar (2015) examined that major natural disaster in India
has occurred and lasted major impact on tourism like the earthquake in Gujrat
2001, Bihar floods in 2007. These were all affected due to a huge amount of
rainfalls. Disasters and other various crisis factors can emerge and minimize
the number of visitors to the striking areas. For example, the Uttarkhand flash
floods in 2013 have destroyed the many tourist places in India and revealed the
long-lasting impact on the tourist industry of India. Although Uttarkhand is
not counted visiting place for international visitors most likely it is visited
by the local people of India.
In 2007, 22.2 million domestic people have
visited Uttar hand. When this place was stroked then the number of visitors
decreased up to 20 million. However, Poddar (2015) explored that the tourism
sector produced a huge number of jobs per million rupees of outlay comparing to
other sectors of the Indian economy that was created (Tenth five years Plan
2002-2007) by the Indian government. The proof purposes that an important role
is played for tourism in reaching the country’s socio-economic objectives.
Many
tourist destinations in India have witnessed natural disasters like floods,
cyclones, earthquakes, and tsunami. Hall et. al, (2017) reported that during
2005-14, India is ranked third in terms of economic losses (i.e. 167 billion
dollars) and ranked fourth worldwide in terms of happening of a total number of
natural disasters (i.e. 147). In the past two decades, India has seen some
intense types of natural disasters years after years. Some of the most frequent
disasters occurred in India are floods, earthquakes, cyclones, heat waves, and
droughts. (Atlas Magazine, 2020) reported that India is ranked second in the
lists of countries that are affected heavily by floods annually after China. The
Eastern part of the country is mainly affected by moon soon rains which often
leads to disastrous consequences caused by the overflow of the Brahmaputra
river. In the last 20 years, the most disastrous flood that is reported in
India was flash floods in Uttarakhand in 2013 (Kotal et. al, 2014). Different
media reports suggest that there were more than 5500 people that lost their
lives, around 4500 people suffered injuries and more than 270,000 people became
homeless because of these floods. Kerala floods 2018 also caused more than 500
casualties and around 223,000 people were left homeless (Mishra et al., 2018).
India also suffers huge economic losses because of these floods that occur
mainly in the moon soon season in different states.
Out of all these
natural disasters happening around the world; the most severe, deadliest, and
unpreventable catastrophic failures are caused by earthquakes (Becken and
Hughey, 2013). (Atlas Magazine, 2020) reported that nearly 60% of the Indian
Territory is classified as a seismic risk zone with moderate to high-level
risk. This shows that earthquake probability is high in India. One of the
deadliest earthquakes occurred in India on 26th January 2001 in
Gujarat causing more than 20,000 deaths with almost 167,000 injuries. 1,790,000
people were left homeless because of this devastating earthquake. Its magnitude
on the Ritcher scale was recorded around 7.6-7.9 and it lasted for almost 2
minutes, because of this unfortunate disaster around 400,000 people in Gujarat
became homeless.
2.3
Objective 2: To explore the social impact of natural disasters on the tourism
industry of India
A
natural disaster has severe impacts not only economically but also affects the
social life of the common man thoughtfully. Social impact measures how natural
disasters influence members of society and in addition to dealing with fatality
and property destruction. It's about running straight with human beings (Aalst,
2006). He added, New Orleans has left 20% of its community because of the
cyclone. These people have lost their property and walked away. It has left a
long-lasting effect on the town. Akbar and Aldrich (2015) examined the fact
that the economic cost of the social impact of natural disasters expressed that
Australia is experiencing severe weather events such as hurricanes, drug usage,
mental health, floods and earthquakes, and short-term unemployment has
increased. The report explored the fact that in Victoria the approximated
social costs relating to the black Saturday Wildfire were greater than monetary
costs minimum of 3.1 billion dollars in direct financial impacts and 3.9
billion dollars in social impacts. The report also found that due to the
2009 Black Saturday wildfires, it is
estimated lifetime expenditure included mental health issues of almost 1068
billion dollars, family violence 985 million dollars, and environmental damage
411 million dollars(Aldrich, 2012). Birkmann (2006) found that Natural
disasters can be relatively repeated, although small and temporary and it
affects social trust.
The
Indian subcontinent is also affected by tsunamis, cyclones, and storms because
of its location in intertropical convergence zones. The Indian coastline is
stretched over 8000 kilometers and it contains about 10% of the world’s
tropical zone. The most east coast of India is struck by cyclones and tsunamis
that are emerged over the Bay of Bengal. Recently, the coastal areas of both
Bangladesh and India were hit by Cyclone Amphanin in May 2020. This cyclone was
proved to be devastating as it killed nearly 100 people and around 500,000
people became homeless (Atlas Magzine, 2020).
Natural
attractions (i.e. hill stations and beaches) and man-made attractions (i.e.
historical places and monuments) are major tourist sites for both local and
foreign tourists. In India, Kerala state attracts most of the tourists due to
the presence of 19 beaches and 134 hill stations. Himachal Pradesh,
Uttarakhand, Maharashtra, and Tamil
Nadu are also famous for their natural attractions. Tamil Nadu also leads in
terms of monumental attractions that are of national importance followed by
some other states like Karnataka, Uttar Pradesh, Gujarat, and Maharashtra.
Domestic tourists in India are highly attracted to Tamil Nadu, while
Maharashtra attracts a huge number of foreign tourists. The arrival of foreign
tourists accounts for the betterment of the tourism industry and also it
contributes highly to the country’s GDP. So probability or occurrence of
natural disasters in such states or areas may lead to lower tourist arrivals
within the country or state and will have a negative impact on tourism(Peters &Pikkemaat, 2006).
Tourists mainly travel to different countries to find natural beauty and peace or
to enjoy their leisure time. Genc,(2018) assumed that the existence or
probability of natural disasters might force the tourists to choose an
alternate place or country that is safe from such emergencies. These natural
disasters not only create doubts in the mind of the tourists but also negatively
affect the economic revenue. Lower tourist arrival in any country leads to
lower revenue generation and contribution to the national GDP will be much
lower.
2.3.1 The effects
are minimal. Social trust was found
Significant
reductions occur when a catastrophe causes nine or more deaths. Akbar and Aldrich (2015) examined that
diverse cases of natural disasters like, Cyclone Katrina in 2005, the Kobe
earthquake in 1995, the Japan earthquake and Tsunami in 2011, floods in Europe,
and wildfires in Russia and Greece that resulted to what extent natural disasters
impact social capital and political trust among person to person. Wisner et al.
2004 argued that technology and human failure caused some disasters that were
related to clearly with natural hazards. In India, social effects are higher
because India has a gigantic populace with an enormous number of individuals
dwelling in casual settlements. Stress, uneasiness, and injury have been
noticed and recorded in Indians after any normal cataclysmKar, 2010). These
individuals are in poor and desperate conditions. India is one of the
non-industrial nations with an enormous populace battling to make the two
closures meet as expressed by(Henderson, 2007). Bagri and Kala (2016) India is among the
most catastrophe inclined nations of the world with 27 out of 29 states
presented to repetitive cataclysmic events. Hazard minimization methodologies
are the moves that are made to forestall or lessen the danger of life or
property. Moreover, It can likewise be to protect and limit the danger to
social and monetary exercises and common assets. These methodologies ought to
gain by prompt and close term achievement. These methodologies ought to be
practical and ought to be perceived and profiles in like manner. Catalog –Sinha
(2008) India should zero in on reinforcing the limit of calamity the board
administration arrangement of the state to handle the post-catastrophe
circumstance all the more expertly and in bigger limit. UNICEF proposes that
the danger educated programming plans and techniques in the type of instruction
and pieces of training. Outstanding amongst another fiasco the executives
systems is to assemble catastrophe tough safe houses for the individuals who
are experiencing such conditions.
2.4
Objective 3: To understand how the tourism industry affects the growth of the
economy
UNWTO
(2016) revealed the report and found that tourists are traveling almost one
billion to an international destination every year. Moreover, it contributes
almost 10% of GDP and 6% of the world’s total exports. Brida (2008) found that
tourism is a major industry of global trade in services. In addition, the
author told that investing in tourism enlarged outstandingly in 2015 and
ultimately it stimulated economic growth, pushing the exports and creating
jobs. Vaz et. al (2010) found that global visitors advent enlarged by 4.4% in
2015 to get a sum of 1184 million in 2015. In addition, the author examined
that global tourism indicates 30% of service exports and 7% of total world
exports.
Moreover,
in the above research, it is explored that tourism has boosted up the growth of
the economy at a wide range and reveals the positive factor on the social
behavior. Some authors claimed that tourism is the key factor for economic
growth however, some authors explored that tourism is not a crucial factor to
increase economic growth it has many factors to impact adversely on the
economic growth. (Vanhove, 2005).In the literature, Paramati et al., 2016 found
that the different outcomes have been obtained while studying the negative
impacts of tourism on economic growth. Authors have not examined the deep
convection but, they explored that tourism has minimized the industrialization
in some countries, while they only utilizing their efforts to upgrade the
tourism sectors.
Natural disasters may cause a lot of
damage to public properties and create a sense of fear in both the residents
and the tourists but these natural disasters are not easy to escape. Disaster
or risk management is required by the country or state to prevent the heavy
loss of lives and property. A country or a state cannot stop natural disasters
to occur but timely protective measures may reduce the damage. Natural disasters
may harm the tourist sites and the residents but it is the responsibility of
the state to recover all the damages caused by the disaster and re-open the
tourist sites as soon as possible because tourism generates a lot of revenue
and such sites should not be closed for the tourists at any cost.
Solarin
(2014) found that the emission of carbon and greenhouse gases has devasted the
economic growth and for this reason, many countries have faced huge losses and
many countries try to overcome this problem because tourism has become the key
source of their economy. Similarly, Cerovivc et. al (2015) has given the same
fact that tourism sectors are the key source for developing countries to
enhance and increase the generation of employment and earnings like Korea has
increased their growth and development rapidly because of boosting the tourism
sector. As per Statista report 2021, the travel industry area added around 247
billion U.S dollars to the GDP of India in 2018. India is positioned as the top
country among worldwide rivalries in the travel industry. The report likewise
gave the way that India has spent right around 186 billion dollars than any
time in recent memory on public travel. According to India is the third
excessive after china and India's travel and tourism in which GDP share
enlarged by 4.9%. Furthermore, the report also found that connecting 2014-2019,
India saw a powerful growth in the jobs ratio (6.36 million), came after by
China 5.47 million and the Philippines 2.53 Million (Sanjeev et. al, 2019). Ohlan
(2017) examined the connection between the economic growth and tourism between
1960 and 2014 in India and found that foreign visitors are crucial for the
increasing economic growth of India. Danish & Wong (2019 found that between
1995 and 2014 the impact of tourism sectors on economic growth in India and
disclosed the report that the Indian economy increased by 0.1594% by increasing
the 1% of the tourism reception.
2.5
Objective 4: To identify the particular places in Kerala and find out the
reason for the environmental disaster:
Manoj
(2010) identified that Kerala has diverse natural resources, many wildlife
hiding places, and public parks. Kerala's crucial ecological resources are 14
wildlife hiding places, 6 public parks, many natural mountains, freshwater
reservoirs, mangroves, and more. Fifty-six locations have been identified in
Kerala as the environment highlights destination, environmental strategies,
schooling, and specific social well-being. . The famous destination is the
district of Thiruvananthapuram in Kerala. Similarly, Bhardwaj et. al (1998) has
stated that Kerala is one of the most famous environments. Kerala's ecosystem
directs to shed light on local culture. In many cases, foreign visitors select
eco-friendly places for visiting as Kerala is famous for its natural beauty and
scenic beauty. With pilgrims, backwaters, and village tourism, eco-tourism is
taking the field to new levels of development with time. In the same way,
(Chatak,
2007)explored that the crucial products of the ecosystem are widely organized
as beaches, backwaters, mountain stations, wildlife hiding places, etc. In
Kerala, over the Western Ghats areas, they are unrolled extensively. Kerala has
a record forest area of 11112559 sq. km. The crucial kinds of ecosystems in
Kerala are aquatic ecosystems, wetlands, mangroves, and forests. According to
an economic review (2006) official, Kerala has 41 rivers flowing west and 3
rivers flowing east. Unlike numerous other cities in India, Kerala is known as
famous for evergreen forests. It contains more than 25% of India's 15,000
species of plants, most of which grow in the Western Ghats. On the other side
of the objective, the main reason for the environmental disaster took place due
to human intervention and natural disasters in the environment. Mathew (2018)
examined the inhumane treatment of environmental misuse which led to Climate
change and ecological degradation in Wayanad and the Western Ghats. Kerala was
hit with extremely heavy rain from June 1, 2018, to August 19, 2018. As a
result, it became severe floods in 13 of the state's 14 districts. According to
the Indian Meteorological Department, from June 1, 2018, to August 19, 2018,
Kerala (IMD) received 2346.6 mm of rainfall and this was expected 1649.5 mm of
rain. The rainfall was almost 42% higher than normal. Moreover, Kerala received
15%, 18%, and 164% of rainfall during June, July, and August respectively.
Thimm (2017) has found that the basic premise is that the Western Ghats
ecosystem has been subjected to sabotage due to its negative effects of human
exploitation. There is political influence and collective interests that
seriously quicken the level of environmental degradation. Summer temperatures,
deforestation, and unscientific constructions have increased in the southern
peninsula of India. The concrete surfaces of roads and buildings cover the
vegetation landscape and increasing solar reflection in rural and urban areas.
CHAPTER 3:
METHODOLOGY
3.1
Overview
This
chapter is about the methodology on the topic, the impacts of natural disasters
on the tourism industry. The methodology is a procedure to get information
about the research topic (Goddard, 2017). A natural disaster is a sudden event
accruing in nature like a tornado, hurricane, and flood that causes many deaths
and destruction in any field of nature (Merriam-Webster, 2021),
and according to this, economic impacts of disasters is the destruction of
economic of that region. The methodology
is how the analyst collects data, which techniques use, how to analyze, and
which sources use for the research. This study is related to methodology in
which the researcher has used the onion framework for the research on the impact
of natural disasters on the tourism industry due to a lot number of advantages
of the onion model given by Saunder in 2016. The onion model is a model which
deals with the study of methodology and has several advantages. The research
onion provides a depth description of the stages and main layers which are to
be accomplished to form an effective methodology (Raithatha, 2017). It is used
for the convenience of the analyst Saunders et al. (2007). The onion frame has
five layers that interface with each other toward the center of layers.
3.2
Research philosophy
The
Research philosophy is the first layer of the onion model which forms the basis
of research by delineation the nature reality, source of knowledge; ethics,
social facts, and assumptions (Melnikovas, 2018). There are two types of research
philosophies, positivism, and interpretivism. The analyst has used positivism
in this research. Positivism is based on quantitative data in which scientific
laws, surveys, structured questionnaires, social facts, and direct physical
social behavior are considered (Thompson, 2015). In the case of interpretivism,
it is based on qualitative data as, data derived from the unstructured
interviews, participants’ observations, and empathetic understanding (Thompson,
2015). The analyst has used the positivism approach due to the given
advantages:
·
Use more accurate
quantitative data.
·
A large number of
quantitative techniques as correlation, to find results easily.
·
It relies on the
scientific laws which are precisely given by the scientists.
·
It is structured
to analyze and find the results.
·
Strong process of
making a hypothesis, testing, and codifying this hypothesis.
In
the case of interpretivism, it depends on the qualitative approach which is
based on unstructured data. The scholars have to go in-depth for the accurate
result which is difficult and time wastage for the researcher (Johnson,
2014).
3.3
Research approach
After
the research philosophy, this layer suggests the researcher pick appropriate
research. The research approach as a second layer has further two approaches,
deductive and inductive approach (Melnikovas, 2018). Here, the analyst has used the
deductive approach due to the reason that this approach has a large number of
advantages given below (Johnson-Laird, 2020):
·
A large number of
Sources
·
possibility to
generalize the topic
·
easy measuring the
concepts quantitatively, and the relationship between concepts and variable
·
motivated for the
researcher and respondents
·
attentive for the
researcher and respondents
A
deductive approach based on the quantitative data uses specific researches and
starts research from specific hypothesis development based on the literature
review, and then tests this hypothesis for a specific context. The deductive
approach moves from specific to broad generalization, and vice versa in the
case of interpretivism. Interpretivism relies on qualitative data, and the
researchers start the research from observation and use these observations to
make a new theory. The inductive approach has no theory to test, relying on the
observations not proven already and having a scarcity of sources (Krogh et al,
2021).
3.4 Research methods
Research
methods comprise both qualitative and quantitative methods (Bryman,2016). This
study is based on primary quantitative data like conducting surveys from tourists.
The quantitative approach deals with the numbers and samples to collect,
analyze data by conducting surveys. On the other hand, the qualitative methods
deal with conducting interviews, studying literature review, and summarize that
data in simple words to find the qualitative results (Färm, 2021). In this study,
the author has used the quantitative approach because of the nature of the
study and it is easy to apply the quantitative method to get accurate findings
and reliable findings. The researchers mostly use the quantitative approach due
to a large number of advantages. (Savela,2018). The researcher of this study has used
this approach due to the advantages of this approach as given:
·
This approach
allows approaching a higher sample size
·
Easily and quickly
information collection.
·
Allows to use
randomized samples
·
Results
duplication is possible in the quantitative approach
·
No needs to go
in-depth, a simple survey and theories are enough to get results
·
Allows to use several
techniques to graph and find the result like, correlation
3.5
Data collection method
Data
collection is the fourth layer of the onion model and this layer explains the
data source and is the study of the way of data collection like how data will
be collected. There are two types of data collection like primary and secondary
approaches. The researcher has used primary data like conducting the online
survey (questionnaire) through Google meet from the tourists. A 5 Points Likert
questionnaire was utilized to obtain answers from survey respondents in this
research. As primary data is generally more reliable and genuine for
formulating objectives of the study (Sedgwick, 2014), the biasedness of study
findings may be minimized in this method.
3.6
Sampling technique and size
Sampling
size is the final layer of the onion model. The sample is a representative
segment from a large population (Melnikovas, 2018). The author has collected data from
105 respondents. It is difficult for a researcher to conduct interviews with
everyone in the region. This study was based on an online survey through Google
meet. There are two types of sampling, probability, and non-probability. The
researcher has preferred non-probability sampling due to the easy process of
collecting and finalizes the results. Non-probability sampling is the selection
of non-random samples from a large population and probability is the reverse
process of sampling in which samples are selected randomly. The researcher has
used non-probability sampling due to some advantages like it is an easy way to
select the respondents for the survey (Vehovar et al., 2016).
3.7
Ethical consideration
Ethical
consideration is the collection of moral values and principles which decide
what is good and what is bad for the research (Mazigo, 2015). Ethical
consideration is one of the most important parts of research. In this study, the
researcher has worked under ethical values like, the author has not stolen the
ideas and text of other researchers' work. Moreover, the researcher has
followed the Data Protection Act,2018 (Spencer and Patel,2019)
3.8
Conclusion
The
researcher has used the onion framework for a methodology to achieve the
research. The researcher has to conduct the survey and interviews with the tourists;
therefore, the researcher has used quantitative approaches like deductive,
positivism, non-probability, and primary source, in the five layers of the
onion model.
CHAPTER 04: DATA ANALYSIS
This
chapter will present the research analysis of our research study based on
various respondents' responses to different questions. An online survey study
is utilized in which respondents were asked various questions related to the
impact of natural disasters on the tourism industry of India. This study is
area-specific, and we have focused on the impact of natural disasters on
tourism in Kerala, India. A total of 105 respondents took part in the given
study, and their response is represented in the form of graphs which are based
on the LIKERT 5 scale. These graphs are representative of various questions
related to the demographic, economic, and social impact of the natural
disasters, which different respondents were asked. The respondents' responses
were collected, plotted in the form of a graph, and then the respondents'
overall perception will be discussed in the discussion part of this chapter.
The above graph has collected a bunch of evidence on the occurrence
ratio of several natural disasters in Kerala in the last decade. A
questionnaire survey has been conducted, and 99 respondents were approached to
identify the occurrence level of different natural disasters in Kerala(India).
It has been identified that floods were proved to be one of the significant
natural disasters that are affecting Kerala more frequently. Looking up at the
consequences of this questionnaire survey, 84 respondents think that the
occurrence ratio of floods is significant and enormous. On the contrary, seven
respondents think that Earthquake is a natural disaster that is affecting
different environmental aspects in Kerala hugely. In spite of this, three
respondents are of the view that Drought is the more frequent natural disaster
incurred in Kerala.
This graph is justifying the level of the negative influence of
natural disasters on the national GDP of India. A questionnaire survey has been
conducted to check out the influence of natural disasters on the economy of the
country, and 99 respondents were approached during the survey. Based on the
findings of the questionnaire survey, 34 out of the total respondents have
strongly agreed to the perception that natural disasters tend to affect the
economy of the country in a negative manner. Moreover, this perception is
supported by 43 more respondents who are also carrying the same perception and
think that natural disasters are more likely to have a negative influence on a country's
economy.
This graph is presenting a view about the level of insecurities
created by frequently occurring natural disasters and the ratio of resident's
migration generated by these natural disasters. To find out the impact, 99
Respondents have been approached utilizing a questionnaire survey which
specifies that 18 of the respondents are strongly agreed with the perception
that natural disasters are more likely to boost up migration ratio of the
residents who chooses to migrate to safer places for avoiding the disruptions
caused by natural disasters. These
respondents were further supported by 44 more respondents who also have the
same perceiving. Moreover, 22 of the respondents are showing neutral views and
are insured about the level of insecurities and migration flow caused by
natural disasters. On the contrary, 1 respondent is disagreeing with this
terminology and perceives that natural disasters are creating any insecurity
and don't have any impact on the diversity ratio.
This graph has explored evidence on the level of negativity caused
by natural disasters regarding the individuals who have a direct or indirect
business association with the tourism industry. An online questionnaire survey
has been conducted, and 99 respondents have been taken into consideration to
check out the negative influence of natural disasters on business persons
associated with the tourism industry. Based on the findings, it has been
identified that 29 of the respondents have strongly agreed to the perception
that natural disasters tend to influence business individuals negatively. These
respondents were further supported by 41 more respondents who have just agreed
to this perspective. Additionally, 9 of the respondents are showing neutral
views as they are not sure about the negativity caused by natural disasters to
business persons. Despite this, 3
respondents have shown a strong disagreement with this view, backed by 2 more
respondents who also think the same way.
The graph above has collected evidence on checking the impact of
frequently occurring natural disasters on the ratio of tourist's arrival in
India. Furthermore, the graph has evaluated the influence of these frequently
occurring natural disasters on the overall revenue generation rate of the tourism
sector. A questionnaire survey has been conducted, and 99 respondents have been
approached to find out the consequences of natural disasters. based on the
consequences of the questionnaire survey, it has been identified that 20 of the
respondents have strongly agreed to the fact that is frequently occurring
natural tend to have an enormous impact on the level of tourist ratio as well
as the revenue levels of the tourism department. These respondents were then
backed up by 54 more respondents who also have the same perceiving. During this
questionnaire survey, 9 have remained neutral in exposing their views or that
they are insured about the impact of natural disasters on the revenue levels as
well as the tourist ratio. On the contrary, 8 of the respondents think that the
impact of natural disasters on the tourism industry is insignificant or minor.
Additionally, 1 out of the total respondent's count are also thinking the same
way and have strongly disagreed to the perception that natural disaster has an
adverse effect on the financial performance ratio of the tourism industry and
on the behavioral intentions of individuals who might be approached to render
tourism services.
Discussion: Demographic Impact
The
graphs above are extending evidence on the impact of natural disasters on the
tourism industry of India (Kerala). These graphs have purely focused on
checking out how different economic factors were affected by natural disasters.
Several questions have been raised, and a questionnaire survey has been
conducted involving 99 respondents to identify and analyze how different
economic aspects of the tourism industry were affected by natural disasters.
The tourism industry is one of India's great sources of revenue, and its
survival and growth matter the most for a developing country like India.
After
approaching the respondents, it has been determined that Kerala has been mostly
affected by Floods followed by earthquakes as the second most damaging natural
disaster for the tourism industry of India (Kerala). Meanwhile, natural
disasters have adversely impacted the economy of India, which can also be seen
in the respondent's
graph. Floods contributed to 50 percent of the overall tragedies
impacting India, causing 60 percent of the property damages and
30 percent of the causalities documented as natural disasters (Barbhuiya et. al., 2020).
This infers that natural disasters have badly impacted the different economic
sectors of the Indian economy. Meanwhile, natural disasters have
frequently increased insecurities in the mind of people. Thus, most of the
people in such areas are migrating towards safer places. According to the survey, 40% of the respondents agree while 20% strongly agree with the statement. This can
also be seen in the statement issued by Chatterjee et. al. (2020), the migration due to disasters and
climate change has drastically increased in India in the last decade.
Natural
disasters have caused severe damage to India's infrastructure. Out of 99
respondents who were approached have strongly agreed that natural disasters
significantly influence India's infrastructure negatively. Krausmann et al.
(2019) also view that, natural disaster poses damage to infrastructure elements
like industrial operations and transport. The discharge of hazardous chemicals,
explosions, and fires results in
environmental degradation, economic losses, and health damage. Rahman and Rahman
(2015) recognized that climate variability, natural disasters, and climate
change significantly perish developmental operations.
Natural
disasters also negatively impacted the business sector of India. The business
sector that was affiliated with
the tourism industry has badly been impacted by natural disasters. This can
also be seen in the graph of respondents. According to Kumar (2020), the
Covid-19 disaster badly impacted the tourism industry of India which faced a drastic decline of tourists from overseas in the
year 2020 and tourism dropped by 66.4%. This indicates that natural disasters
badly affect the tourism industry of any country. Furthermore, natural
disasters limit access to resources in the tourism industry as they are
uncertain circumstances. This study has loomed 99
respondents, where 78% of them view that access to resources is hugely affected
by natural disasters. Perrucci et al. (2016) identified that people with Low
social, economic status and older adult women who live in poverty often live in
houses subjected to natural disasters. It has been founded that people who
become homeless after a natural disaster are more of low social-economic
status. Zorn (2018) specified that individuals with low economic status are
subjected to limited resources. The most common one lacks access to housing from these
resources as they face problems while getting housing loans. In addition, this
survey has further suggested the challenges faced by India's tourism industry
after facing natural disasters, which is neglected by this pool of respondents,
39% of which perceives that they were funded adequately.
This graph is focused on clarifying the significance of providing
incentives to the individuals who were affected by natural disasters. The
respondents were approached utilizing a questionnaire survey, and 99
respondents were approached to find out the level of impact created by
government incentives. Findings of the survey concluded that 40 of the
respondents have strongly agreed with the view that government must increase
the percentage of incentives to individuals affected by natural disasters. This
participant was further supported by 34 more who also have the same perceiving.
It has been identified that 8 of the respondents have explored neutral views
about this perspective. On the contrary,4 of the respondents have forecasted
strong disagreement supported by 5 more who also think that government doesn't
necessarily need to invest in incentives for the individuals affected by
natural disasters.
The graph above has extended evidence utilizing a questionnaire
survey approaching 99 participants to find out whether lack of insurance
policies results in enormous losses by natural disasters. Findings suggest that 40 of the respondents
are agreeing with this view and think that insurance policy lacking's are more
likely to be subjected to huge losses as a result of natural disasters. These
participants were additionally supported by 20 more who also perceive the same
thoughts. Moreover, 18 of the respondents are not interested in exploring any
views about this perspective. On the contrary, 7 respondents have shown
disagreement with this view who were supported by 2 more contributing same
views.
The above bar chart is a graphical display regarding access to
resources that are affected due to natural disasters in tourist areas. The data
was collected from 99 respondents. The result indicated that 14 respondents
were strongly agreed, and 52 respondents were just agreed. These respondents
say that the natural disaster affected the tourist area. And the 16 respondents
were just neutral with the above statement. And the 3 respondents disagreed,
and just 1 out of the total respondents list were strongly disagreed with the
above statement. These respondents say that natural disasters do not affect
tourist areas. The overall result o indicated that most respondents were agreed
and strongly agreed that the natural disasters affected the tourist areas.
The above bar chart shows respondents' responses regarding natural
disasters result in a lack of insurance policies in the tourism sector. Of all
the respondents, 12% of respondents were strongly agreed, and 40 respondents
were just agreed with the statement that natural disasters result in a lack of
insurance policies in the tourism sector. 22 respondents were just neutral.
These participants do not have enough knowledge regarding natural disasters
result in a lack of insurance policies in the tourism sector. And 3 respondents
of the survey study have disagreed, and 2 of the respondents were strongly
disagreed with the above statement. The
comprehensive result indicated that most respondents of the survey study were
agreed and strongly agreed.
The above graph shows the natural disasters affecting the adult
dependency ratio of the households. The result indicated that most respondents,
40 of the survey, agreed, and 12 respondents were agreed. These respondents say
that the natural disasters affecting the adult's dependency ratio of household,
the dependency ratio increase after disaster because people faced unemployment
after disasters. And 22 respondents were just neutral with the statement they
neither agreed nor disagreed. 8 respondents were disagreeing, and the remaining
3 respondents were strongly disagreed. These respondents say that natural
disasters are not affecting the adult dependency ratio of households.
Discussion: Social Impact
The government of India should start initiative programs for the
people that are being affected by natural disasters. The survey also strongly
agreed with the statement about taking initiatives for the affected people. As
stated by Pal and Shaw (2018), it is the basic responsibility of any democratic
government to help its people to get out of economic losses that are being
caused by any natural disaster. This indicates that the government of India
should also help the people in Kerala or any other state by taking initiatives
to take them out of financial losses.
The survey also showed that lack of insurance policies also resulted in
huge losses to people being affected by natural disasters. The majority of the
respondents in the survey agreed with the above-mentioned statement. According
to Sawada and Takasaki (2017), the lack of insurance policies from the
government of India as well as different policies of insurance providers for
high-risk areas also results in huge financial as well as social losses of the
people both in terms of money and causalities.
This infers that insurances policy also results in huge losses for the
people of India being affected by natural disasters.
The graphs also depict that access to resources also becomes
difficult for the government as well as industries. Access to resources becomes
difficult because of the destruction and lack of good road structure that leads
towards tourist places (Yadav and Barve, 2017). This indicates that natural
disasters also result in the access of resources because of destruction as well
as a cutoff of road structure.
Meanwhile, the lack of insurance policies in such areas further
increases the losses for people residing in such areas. This study has loomed
99 respondents, where 78% of them view that access to resources is hugely
affected by natural disasters. Perrucci et al. (2016) identified that people
with Low social, economic status and older adult women who live in poverty
often live in houses subjected to natural disasters. It has been founded that
people who become homeless after a natural disaster are more of low
social-economic status. Zorn (2018) specified that individuals with low
economic status are subjected to limited resources. The most common one lacks
access to housing from these resources as they face problems while getting
housing loans. In addition, this survey has further suggested the challenges
faced by India's tourism industry after facing natural disasters, which is
neglected by this pool of respondents, 39% of which perceives that they were
funded adequately.
The above chart shows do the Indian government supported the
tourism industry of India after natural disasters. The data was collected from
99 respondents. Out of all the respondents, 14% respondents were strongly
agreed, and 30 respondents were strong. These respondents say that the Indian
government supported the areas that were affected by natural disasters. And 30
respondents were neutral. They were neither agreed nor disagreed with the above
statement. And 6 of the respondents have disagreed, and 4 respondents were those
that were strongly disagreed. These respondents say that the Indian government
did not support the areas that were affected by natural disasters. The overall
result indicated that most of the respondents were agree and strongly agreed
that the Indian government-supported tourism industry that was affected by
natural disasters
This graph has certainly prioritized the level of problems and
challenges faced by the tourism industry in attaining loans for the advancement
of the tourism sector after natural disasters. Utilizing a questionnaire
survey, and by approaching 99 respondents, it has been concluded that 39 out of
the total respondents are agreeing with the fact that the Indian tourism
industry is subjected to serious challenges in attaining loans to promote that
particular industry. This perception is further strongly supported by 15 more
respondents who are strongly agreed with this opinion. Besides this, 22
respondents have remained neutral in exploring their views on this perception and
are not sure whether the tourism industry faces issues regarding the attainment
of loans in case of natural disasters. In divergence, 3 respondents are showing
disagreement with this opinion backed by 1 more respondent having the same
perception.
This graph has prioritized the impact of natural disasters that
causes land destruction as well as tourist sites. To find out the impact of
natural disasters on tourist sites and land, this study has approached 99
participants through a questionnaire survey constructed by LIKERT 5-point
scale. Findings conclude that 20 of the respondents have strongly agreed to the
fact that natural disasters tend to cause enormous land destruction that
certainly involves tourist sites. Moreover, this idea is backed by 45 more
respondents who think natural disasters tend to cause huge destruction to land
involving tourist sites. Despite this, 17 respondents out of the total are not
interested in viewing their perceptions about this matter. In contrast, 3
respondents are have shown strong disagreement assisted by the same view of 1
more respondent.
The above graph has extended the flow of evidence on the influence
of natural disasters on educational infrastructure and systems. A questionnaire
has been conducted to conclude the consequences enforced by natural disasters
on the education department, and for this, 99 respondents have been approached.
Based on the findings of this questionnaire survey, it has been determined that
41 respondents are showcasing agreement with this view, which was further
supported by 14 more respondents who have the same perception regarding this
matter. Furthermore, 19 respondents have formulated neutral and are not sure
about the consequences caused by this particular influence caused by natural disasters.
Divergent to that, 8 respondents are disagreed, backed by 1 more respondent
with strong disagreement.
This graph is concentrated on the impact of natural disasters on
nutrition and health facilities that are influencing visitor's intention to visit
such areas. A questionnaire has been
conducted by approaching 99 participants. Findings of the survey concluded that
40 respondents are agreeing with the perception that natural disaster tends to
a have an enormous impact on tourist's intentions. The participant was
supported by 21 respondents who are strongly agreed with this perspective.
Moreover, 17 respondents have been neutral in showcasing their perception of
this matter. On the opposing side, 4 respondents are disagreeing with opinions
assisted by 3 more respondents with strong disagreement.
Discussion: Economic Impact
The
consequences of the survey have shown that most respondents perceive no support
from the Indian government towards the tourism sector when a natural disaster
is experienced. Out of 99 respondents, 40 of them strongly believed that the
Indian government doesn't show any supportive character in natural disasters
affecting the tourism sector, supported by majority of the respondents who
think the same way strictly. Kumar (2017) clarified that the Indian government
had taken strict measures to tackle emergency measures incurred after natural
disasters. According to a 2017 [CRED] Report, Asia is part of the continent
subjected to natural disasters regularly as approximately 44% of the worldwide
disasters occur in Asia. For a developing country like India, it is almost next
to impossible to tackle that level of occurrence of natural disasters (Chopra
and Venkatesh, 2015). Meanwhile, developing
countries like India might also face difficulties in getting loans from world
forums. The survey also agreed with the fact that many international forums do
not provide loans to naturally affected economies like India for the recovery
of tourist places. According to Walch (2019), India is the region in Asia that is being known for
the most disaster-prone area with 60 million INR annual loss however, the
country is not powerful enough to recover most of its losses due to low loans
as well as the corrupt environment. This indicates that country is getting way
too few loans than its losses due to natural disasters.
The survey findings showed that most people agreed that natural
disasters in Kerala like floods, tsunami, and earthquakes often cause huge land
destruction. These land destructions include loss of shelter, educational
buildings, road infrastructure. This view is also supported by Alexander (2018)
in his book that natural disasters cause massive destruction of land, road
infrastructure, and shelter of people. The survey findings showed that most
people agreed that natural disasters in Kerala like floods, tsunami, and
earthquakes often cause huge land destruction. These land destructions include
loss of shelter, educational buildings, road infrastructure. This view is also
supported by Alexander (2018) in his book that natural disasters cause massive
destruction of land, road infrastructure, educational institutes, and shelter
of people.
The survey findings also
showed that natural disasters impact the arrival of the tourist in such tourist
areas. The locals responded that due to natural disasters, the tourist's
arrival in Kerala reduces highly. They responded that this is mainly due to the
fear in the minds of tourists. 64% of the respondents think that the
probability of natural disasters restricts some tourists from visiting such
places. Peters and Pikkemaat (2006) also reported the same findings in their
study that natural disasters in any tourist area restrict the tourist to travel
to such places in the future as natural disasters are unexpected, and humans
cannot control their consequences. The current study findings also showed that
some tourists don't want to travel to tourist sites prone to natural disasters
now and then because of their family concerns. Natural disasters create doubt
in many tourist's minds, so they prefer to avoid such places and want to travel
to those places that are risk-free because they don't want their families to
suffer in case of any mishap or tragedy. Genc (2018) and Rossello et al. (2020)
also reported similar tourist trends in their studies.
4.5 Conclusion
This
chapter has provided a graphical representation of the respondent's perception
of the impact of natural disasters on the tourism industry. An online
questionnaire survey is utilized to collect the data from 99 respondents living
in Kerala, India. The survey is divided into different parts like demographic,
social, and economic impact of natural disasters for better understanding of
different scenarios to the respondents. The respondents' responses have
confirmed that natural disasters like floods, tsunami, and earthquakes often
cause destruction of infrastructure, shelters of many people, and negative
impact on tourism and cause economic instability. The respondents also
confirmed that natural disasters also cause social disturbance among people and
cause havoc in society. Many people suffer from traumatic disorders and
distress due to natural disasters.
Chapter 5:
Conclusion
Tourism
plays a vital role in the economic growth and development of any country. In
many countries of the world, tourism is considered an important industry that
ultimately adds value to a country's GDP. Tourist sites in any country are a
source of foreign income as many tourists arrive from different countries to
visit such places. India is also blessed with a lot of natural beauty, and
there are many tourist sites in India where a large number of foreign and local
tourists visit annually. Tourism is highly affected by natural disasters like
floods, cyclones, tsunami, earthquakes, etc. Kerala is a famous tourist
destination in India, and many tourists visit various tourist sites in Kerala.
In the past few years, many natural disasters took place in India. Kerala is
also affected by natural disasters now and then; the most highlighted was the
Kerala floods 2018, which cause mass destruction in various areas of Kerala,
including loss of shelter, livestock, and lives of people. Natural disasters
are inevitable, and humans have no control over this natural phenomenon. The
research questions raised in this study are mainly directed towards a proper
understanding of the research study. The research questions of this study
mainly revolve around the point of how natural disasters impact the tourism
industry of India both economically and socially? And how tourism contributes
to the economic growth of a country?. This study is focused mainly on the
impact of natural disasters on the tourism industry of India. This research
aimed to investigate in detail the social and economic impact of natural
disasters on tourism, specifically in Kerala, India. A detailed literature
review was done for each objective of the research study. A critical evaluation
of each objective was done to support some previous research findings related
to the topic to make our research more effective.
This
research study has utilized a research onion model strategy for in-depth
analysis and a better understanding of the research study. The quantitative
study is used mainly in this research study, and the findings of the current
study are purely based on quantitative data. Positivism philosophy is used in
this research, and a deductive research approach is primarily used because the
source of information is quantitative. The sample size includes 105
respondents, non-probability convenience sampling was utilized here, and the information
is mainly gathered through surveys. The author has followed all the ethical
considerations during the collection of the data. Every possible effort was
made to keep the research data highly reliable and valid.
This
study has explored the economic impact of natural disasters and relates it with
tourism given various respondents. The mode of data collection was primary
sources, i.e., survey, so the objectives of the study were analyzed based on
the respondent's response. The study findings reflected that most of the
respondents highly agreed that natural disasters highly impact the economic
conditions of both countries and the affected people. Natural disasters destroy
infrastructure, roads, and businesses resulting in financial losses. It also lowers
the arrival of the tourists to such tourist sites resulting in a reduction of
the revenue generated as a result of local or foreign tourist arrival. Kerala
has been affected mainly by floods, followed by the tsunami as the second most
damaging natural disaster for the tourism industry of India (Kerala). Natural
disasters boost income inequalities within the tourism department.
This
study has also investigated the social impacts of natural disasters and tried
to relate them with the tourism sector in the views of various local
respondents. After surveying various people in the area, we have come to know
that more than 80% of the respondents believed that natural disasters cause
massive land destruction and destroy infrastructure, decreasing the beauty of
tourist sites. The survey study also reflected that more than 65% of the people
believe that these natural disasters result in a decrease in tourist activities
as a result of fear in the minds of tourists and uncertainty of conditions.
Natural disasters are unpredictable and are beyond the control of man. Still,
these occurrences of these disasters in tourist places create doubt in the mind
of tourists, and they often hesitate to visit that place and prefer to go to
some other place. The survey findings also showed that most people think that
the consequences of natural disasters result in havoc among the community and
induce distress and traumatic disorders among people. The findings of this
study also supported the previous literature findings, which shows the accuracy
and reliability of the results.
5.1: Recommendations
Currently,
the study's objectives were evaluated based on primary sources, i.e., surveys.
Primary data collection is mainly used to highlight the social and economic
impact of natural disasters on the tourism industry of India. The data were
primarily gathered from a single tourist area i.e. Kerala, India, and the
findings are reported as a generalized view of the overall population. Due to
limited time resources, only one tourist area is covered in this study, so the
sample size is also small. In the future, the data will be collected from
different tourist areas in India to know the perception of different people
related to the impact of natural disasters on tourism. It will increase the
sample size of the research study and involve more people with different point
of view about the research topic. That study will cover a broad area, and the
findings of that study can be analyzed and generalized as the perception of the
overall population of India. Such findings will be considered more reliable and
valid because those findings will cover a broad range of areas and people's
points of view as well.
5.2: Limitations
No
research can be considered as perfect. Every research is accompanied by various
shortcomings and gaps, which some other researchers further improve. This study
also has some limitations, which are enlisted below:
·
As a survey is
utilized for the collection of data, the findings of the research are purely
reported on people's perceptions and views about the research topic. These
findings may contradict some literature findings.
·
The sample size
used in this small, so generalization of the research results to the overall
population of a country or city is not right.
·
As the research
conducted by primary resources is unique, it is difficult to compare such
findings to evaluate the results.
·
It is very
unlikely that every person involved in the survey possesses complete knowledge
about our research study. So people may answer the survey questions based on
personal experience rather than authentic information about the topic.
·
The deductive
approach includes a real representation of the data. It does not interpret the
information collected from various people. So people may become biased towards
some questions, which impact the overall findings of the study.
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